FAQ
SEO optimizes for Google's ranking algorithm — so your page appears in the list of 10 blue links. GEO optimizes for how AI search engines read, cite, and recommend sources in their answers. An AI might read your page, use its information, and recommend your competitor — all without the user ever clicking a link. GEO makes sure your brand is the one being cited.
We send each keyword independently to ChatGPT Search and Perplexity via API. We then analyze the response: is your domain in the cited sources? Is your brand name in the answer text? Which competitors appear? We repeat this weekly to track trends over time.
Quick wins — like adding structured data or fixing technical gaps — can show improvement in 2-4 weeks. Content optimization and authority building typically take 1-3 months to register in AI citation patterns. This is not a one-time fix; it is an ongoing discipline, similar to SEO.
No honest GEO practitioner can guarantee specific AI search placement — just as no SEO can guarantee a #1 Google ranking. What we guarantee: data-driven measurement, transparent reporting, and continuous optimization based on what AI engines demonstrably prefer (structured data, authority signals, specificity, and recency).
ChatGPT Search and Perplexity are fully automated — we scan them on a schedule and include both in every report. Claude does not have a search API (Anthropic's product decision, not our limitation), so we verify Claude visibility manually for key keywords. Gemini is on our roadmap — Google's search grounding API requires native integration we are working on.
All scans run on our infrastructure. We do not access your Google Search Console, your website analytics, or any internal systems — unless you explicitly grant access. Reports are delivered over email. We do not resell or share client data.
Your website URL, a list of 3-5 competitors, and 3 example questions your customers might ask AI. We do the rest — keyword expansion, scanning, analysis, and reporting.
ChatGPT Ads are paid placements — you pay for a sponsored slot at the bottom of an AI answer. GEO is organic — you earn citations by being the best source the AI can find. Both have a role, but GEO builds compounding long-term authority. Ads stop the moment you stop paying.
You can cancel anytime. Monthly plans are month-to-month with no long-term contract. If you cancel, you keep all past reports and data. We will also send a final export so nothing is lost.